The University of Kansas Admissions website
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The Admissions website by the University of Kansas exclusively uses typefaces designed by Joshua Darden.
This website which provides information specifically for future students features typographic choices that are different from the University’s general site. Since a redesign in 2020, it’s composed of various styles from both the Halyard and the Freight families.
Darden Studio’s sans serif serves in all of its three subfamilies; Halyard Display, Text, and Micro. While Halyard’s optical sizes are distinguished primarily by proportion, aperture, and spacing, Freight’s exhibit a stronger contrast between thick and thin lines in larger sizes. Freight Display appears in its Light weight for intro texts, as well as in the Bold Italic for highlighting relevant numbers.
Cascading menu featuring Halyard Display, with Halyard Micro for the tracked out caps at the top. The rotated line reading “The University of Kansas” at the left combines all-caps Halyard Text and the Bold Italic style of Freight Text.
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Intro text in Freight Display Light, with bold Halyard caps for the header
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The website is also offered in a Spanish language version.
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Detail showing Halyard Display and Halyard Text in interplay
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Key figures are highlighted in Freight Display Black Italic.
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All three optical sizes from Halyard work together as intended: Display for the headers and the deadline dates, Text for the copy, and Micro for the smallest bits.
