Université de Paris identity
The Université de Paris is a new public university, created in March 2019 from a merger of the Paris Descartes University, Paris Diderot and L’Institute Physique du Globe de Paris. The University of Paris chose Graphéine to define its brand image and its graphic charter in a co-construction process. The opportunity to collegially exchange qualities made it possible to define a relevant visual identity.
The logo echoes the Didone style typefaces that were massively used in France from 1810 to the 1950s for regulatory printed matter and school textbooks. By combining the letter U and a stylized representation of the Eiffel Tower, we created a symbol that gives the impression that it has always existed. Wearing the emblem of the University of Paris should be seen as a reward, like the Varsity Letter awarded in the United States.
The strong contrast of Darby Sans offers a form of beauty and refinement that is traditionally associated with luxury and elegant letters with Didone-style serifs. Its structural qualities and humanistic style perfectly complement the “heritage” aspect of the emblem, while adding a contemporary touch.
Learn more about this project:
[FR] https://www.grapheine.com/portfolio/identite-visuelle-universite-de-paris
[EN] https://www.grapheine.com/en/portfolio/brand-design-universite-de-paris
