Ekte
Contributed by Playtype Foundry on May 9th, 2022. Artwork published in
circa 2016
.
Wanting to bring some of the raw beauty and unspoilt flavours of the Nordic kitchen to London, haute cuisine restaurant Ekte was looking for a brand expression that could reflect their culinary source of inspiration; the natural elements of the north.
Drawing on the extraordinary contrasts so characteristic to the northern countries, e-Types created a brand identity that carries the Nordic flavour from dish to design. A play between the light and the dark, mild and harsh, the new brand identity for Ekte highlights the rough yet elegant essence of the North. Carried out over both print, web, and core brand materials, the new brand identity for Ekte is typed in Noir No1 by Playtype.
