Gospoda Glembajevi poster, HNK Zagreb
Gospoda Glembajevi (English: Messrs. Glembay) is a drama by Croatia’s most prolific author of the twentieth century, Miroslav Krleža. It deals with the decay of a bourgeois family at the eve of World War I and the position of an artist in that society. The play premiered in 1929 at the Croatian National Theatre of Zagreb (HNK). The poster here on display advertised its new staging at the same venue, in 2017.
Two typefaces are in use on the backdrop of the photograph. Chap, the theater’s corporate typeface designed by Schick Toikka in 2016, a sans serif with marked stroke contrast. And, making for the big title, Rector, a serif typeface in the tradition of inscriptional and incise models. Rector was designed by Hrvoje Živčić and this poster shows the typeface at an early stage of its development: the full family was only released in 2021 by Production Type, winning its designer several awards.
