Rural roots, refined. Founder, designer and Project Runway contestant Tessa Clark launched Grind and Glaze as a womenswear brand built on sustainability and ethically-crafted garments. Raised by a self-taught ceramicist and a hard-working miller, the grinding of grain and the glazing of pottery intersects with wabi sabi aesthetics to reimagine simple statements in an entirely new way. Tessa needed a brand that was as considered as each garment, always balanced and simply crafted with an artist’s touch.
The logotype has been customized using a Minerva Modern base, which is also used as headers throughout the brand. Minerva Modern is the perfect in between of an artful sans and elegant serif. Source Sans is used to compliment Minerva Modern both for legibility and structural purposes. The final website looks different from the images shown here, but it does use Minerva Modern.