Hazelview Properties identity and website
Jubilat and Halyard Micro are the primary identity typefaces of Hazelview Properties.
The “Hazelview” wordmark in the logotype is based on all-lowercase Jubilat Medium, with tracked-out caps for the smaller “Properties” below. For their brand communication, the Canadian property management company makes use of another design by Darden Studio: Halyard Micro is used throughout the website, from body copy and navigation to headings.
It’s not too often that we find these two typefaces used by the same company. We’re all the more thrilled to see how they harmonize and complement each other here: Jubilat in the role of the trustworthy serif, understated in the lowercase setting and rather stately in all caps. And Halyard Micro as the eye-grabbing whippersnapper, with an almost perky attitude.
Originally designed to remain crisp and readable in smallest sizes, Halyard Micro features sharply tapering shoulders and bowl terminals as well as deep cuts where straights or diagonals meet. When used in display sizes, it transforms into an edgy sans with a positively contemporary appeal. The bilingual (English and French) website is composed from a range of Halyard Micro’s 16 styles, including the family’s Light, Regular, and Semi Bold weights. Both on the website and on social media, it’s supported by occasional titles in large caps from Knockout’s 26 Junior Flyweight.
While Jubilat (top) and Halyard Micro (bottom) were not explicitly designed as a complementary pair, the two typefaces do have several things in common, allowing them to work together harmoniously. Coming from the same designer, they share a connatural approach to letter construction: two-story forms for a and g, diagonal terminals e.g. in e and a vertically cut flag in f, a similarly sloping spine in s, G with beard and single-sided bar, vertical stems in M. Furthermore, both are designs of sturdy build, with moderately wide proportions. Halyard’s Micro size in particular sports a large x-height that’s also characteristic for Jubilat.
Halyard Micro in use for hero titles, headlines, body copy, and menu items
Two weights of Halyard Micro paired with Knockout
French version of the homepage
English version of the homepage
Social media post
