William Grant & Sons identity
Source: www.smorgasbordstudio.com License: All Rights Reserved.
F37 Bergman by F37 Foundry in use by branding agency Smörgåsbord for William Grant & Sons.
The independent, family-owned Scottish company distils Scotch whisky and other spirits. Established in 1887 by William Grant, it is now run by his descendants. The identity uses a bespoke version of F37 Bergman for William Grant & Sons as a hallmark of the brand. It is paired with Adobe Caslon or similar for the business card, and Sabon for the website (not pictured).
Source: www.smorgasbordstudio.com License: All Rights Reserved.
Source: www.smorgasbordstudio.com License: All Rights Reserved.
Source: www.smorgasbordstudio.com License: All Rights Reserved.
Source: www.smorgasbordstudio.com License: All Rights Reserved.
Source: www.smorgasbordstudio.com License: All Rights Reserved.
Source: www.smorgasbordstudio.com License: All Rights Reserved.
2 Comments on “William Grant & Sons identity”
Thanks for sharing!
Here’s a comparison of the retail version, F37 Bergman Bold (left) and the custom WG&S Headline Bold (right): The latter is a tad tamer, with narrower proportions for D G O U etc. The one-sided contrast in round forms (B D O P Q R 8) was dismissed in favor of a more conventional weight distribution.
“The one-sided contrast in round forms (B D O P Q R 8) was dismissed in favor of a more conventional weight distribution.”
In other words, it’s a different typeface…