Iberdrola visual identity
Based in Bilbao, Iberdrola S.A. is currently the fifth largest energy company in the world in terms of turnover. The group supplies almost 40 million customers, more than eleven million of whom are in Spain. In addition to generating electricity from hydro- and wind power, the company also sells natural gas and is involved in the operation of five nuclear power plants in Spain.
As Iberdrola is already an international pioneer in the renewable energy sector and wants to focus even more on protecting the environment, the company commissioned Design Bridge and Partners (a merger of Superunion and Design Bridge) to revamp its visual identity. In redesigning the brand, care was taken to ensure that every element of its visual identity has more impact and yet uses less energy.
The new design aims to create a brand that is more sustainable, accessible and modern. The digital footprint of the new logo is now smaller, as it has been simplified in terms of color and design. At the same time, a logo font has made it more accessible, secure and user-friendly. The updated color palette represents three key elements of Iberdrola’s values: green = renewable energy, blue = water and orange = the sun.
The new corporate font family, which was derived from Pangea and subtly adapted by Fontwerk on behalf of the client also meets the brand’s requirements. For office use, the 20 weights of IberPangea and IberPangea Text were also supplied in TrueType format, each with a single-story g as the default. Access to the leaf logo is integrated into the fonts and the (individually spaced) logotype is accessed via Unicode.
