Blank Digital brand identity

F37 Bella by F37 Foundry in use by Moving Brands for the brand identity of Blank Digital, a New York-based retouching and digital capture company. From Katy Cowan’s post on Creative Boom:

Blank was looking for a more effective strategy in order to help establish relationships with the top luxury, fashion and media businesses of the world. Moving Brands explained: "We defined their brand narrative as ‘realising image potential’ – an ambitious stance that focuses on the real business benefit they offer. The monochromatic identity system has an attitude and an edginess to appeal to their high-fashion audience. The mark references Blank’s own editing process; it appears to be at the point of mid-creation, but still elegant.

“The soft colour palette and typeface nod to the family-focused values and love of tailored, crafted elements, and characteristics of the business that were often referenced in workshops with the Blank founders. Most importantly, the system provides a sophisticated, flexible foundation from which their own work can shine.”

The small sans serif caps that is used for website navigation is P22 Underground.