It may be the secret fantasy of every tote bag designer to have a typeface that fits exactly the ratio of the panel and can produce a graphic as much as it does text. On this 50th-anniversary bag for Verso Books — “the largest independent, radical publishing house in the English-speaking world” — Fit fits the bill! The typeface is a variable font that can grow (up to 3600% in either X or Y direction) to fit nearly any space.