Witzig logo and website

Ohno Blazeface and Graphik in use for a dachshund toy brand. From Armin Vit’s post on Brand New:

Witzig, which means ‘witty’ in German, provides specially curated products for dachshunds and their owners as well as an online community and blog with articles and content ranging from instructive ‘How-Tos’ to fun, informational articles. While you can buy the usual leashes, toys, clothes and other items for your dog elsewhere, Witzig provides specially curated items made just for dachshunds and people who love them. Most importantly, Witzig provides a sense of belonging for a very special community.

(…) Ohno’s Blazeface has finally met the destiny it didn’t know it was waiting for: as the brand typeface for a brand about dachshunds. A more better union for either breed or font could not exist. The font’s small ascenders and descenders are simply too on point for the breed’s short legs and its bold and quirky aesthetic are a perfect match for their personality. To add to the match made in heaven, the clever folks at ThoughtMatter, found a dachshund already present in the loop of the g, it just needed to be let out. Sure, it’s not a perfect, high-fidelity depiction of the dog but it’s very easy to recognize and it’s a pleasure to do so. For the logo, Blazeface has been customized for better readability by opening up the counterspaces but on the website its deployed in its full, fat glory. There is not much in terms of application and the website serves as the only representation. It’s all fine and good on that end and the illustrations have some good personality to them. Overall, a quirky and lighthearted identity that hits all the right notes.