Notation Capital
Three typefaces by Joshua Darden were brought together for the visual identity of Notation. The website of the Brooklyn-based venture firm combines the sans-serif Halyard Display with the seriffed Freight Text and Freight Display.
Halyard Display is used for the menu and the introduction on the homepage. The Bold weight is specified for the list of companies. It also serves for headings and, in all caps, for navigational items. Freight Text is the text typeface, used in roman and italic styles. Freight Display can lend its beauty to larger headlines and intro texts (see Who We Are, Companies).
Although Halyard and Freight weren’t specifically developed to work together (and in fact Joshua Darden’s Freight series comprises a dedicated Sans member), designer Tida Tep realized that the two families harmonize well, coming from the same hands. The logo is custom, but appears to be based on Sharp Grotesk by Sharp Type. The website was built by Camp Quiet.
Freight Display for the big heading, with Freight Text for copy. Halyard Display Bold helps to set apart the names. Like the logo, the clock (“0:00”) might be based on Sharp Grotesk.
The list of companies features Halyard Display Bold, white on Black.
The podcast links are rendered in all-caps Halyard Display Bold.
The large intro text shows Freight Display. Menu items in Halyard Display Regular.
