Common Cause
Halyard by Darden Studio was chosen for the visual identity of Common Cause.
The website features several styles from the Grotesque family. The vigorous Halyard Display is used for headlines, in all caps, with a red marker effect for extra emphasis. Smaller items — menus, decks, and body copy — are in Halyard Text, the variant optimized for medium text sizes, with more generous spacing. Both subfamilies appear in regular and bold weights. Halyard is accompanied by Eskorte (Rosetta) for serif headings. The Common Case logo is in Work Sans ExtraBold (Wei Huang).
Cover of “The Art of the Lie”, a report on “Trump’s Historic First Year Failure on Government Integrity and Accountability Issues.”
The Common Cause website was designed by Wide Eye Creative.
The “Democracy Wire” news section pairs Eskorte Semibold for headings with Halyard Text for body copy.
Campaign graphics used on social media channels.
