Labrinth – “Miracle”
Art direction for Sony Music Entertainment UK Ltd / Syco Music.
Syco Music tasked StudioThinktank with creating a typeface logo for UK recording artist Labrinth, along with visuals for “Miracle”, the first single off his forthcoming studio album.
Sony provided stills from the already filmed video treatment, with stunning visual effects of a child covered in feathers. StudioThinktank® worked on the layout and type work for the single, customising classic typeface Motter Ombra, pairing it with custom handwriting to create a subtle lofi, physical aesthetic to contrast the hi fidelity imagery.
The single was released through Sony Music UK on June 9, 2019, with the artwork circulated worldwide and through large digital billboards in key locations in London.
Working concepts featuring several additional typefaces including Eurostile Extended, ITC Benguiat, Jabin, and Helvetica (unused).
Shoreditch billboard, June 8 2019
