Asahi Super Dry at Cottonopolis

From Jack Kimberley:

Pictures of recent campaign for Asahi Super Dry [at Cottonopolis] around the idea of structure, drawing from the client’s own tagline. The poster campaign supplements the installation of a large sculpture by Lazerian Studio in Manchester. The wire frame read-outs of this sculpture are used to publish references to the act of creation, archiving the digital temporalities that would otherwise be lost, and transforming these into design elements. The client’s focus on the crafting of the beer gives agency for use of this interface aesthetic, pushing ephemeral design forms all the way to the point of contact.

Design by Jack Kimberley, using Lausanne (old version) by Nizar Kazan.