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Of the Greek Earth identity and Grelea Olive Oil packaging

Contributed by Julie Bakopoulou on Dec 16th, 2016. Artwork published in
circa 2015
.
Of the Greek Earth identity and Grelea Olive Oil packaging 1
License: All Rights Reserved.

Client: Of the Greek Earth
A company offering limited quantities of traditional greek products, made with the highest quality fruit and seeds, from family-owned businesses with the personal signature of the farmer.

Assignment
The challenge was to design a logo that would reflect Greece at first sight, while not restricted to a particular product such as an olive. Given this and considering that the first product, Grelea olive oil, originates in a grove near Epidaurus, the mark is based on this location and the Great Theater of Epidaurus, a symbol instantly recognizable to anyone around the world.

Of the Greek Earth identity and Grelea Olive Oil packaging 2
Source: jubaloodesign.com License: All Rights Reserved.
Of the Greek Earth identity and Grelea Olive Oil packaging 3
Source: jubaloodesign.com License: All Rights Reserved.
Of the Greek Earth identity and Grelea Olive Oil packaging 4
Source: jubaloodesign.com Identity Photos: Math Studio. License: All Rights Reserved.
Of the Greek Earth identity and Grelea Olive Oil packaging 5
Source: jubaloodesign.com Identity Photos: Math Studio. License: All Rights Reserved.
Of the Greek Earth identity and Grelea Olive Oil packaging 6
Source: jubaloodesign.com Identity Photos: Math Studio. License: All Rights Reserved.
Of the Greek Earth identity and Grelea Olive Oil packaging 7
Source: jubaloodesign.com Identity Photos: Math Studio. License: All Rights Reserved.
Of the Greek Earth identity and Grelea Olive Oil packaging 8
Source: jubaloodesign.com Identity Photos: Math Studio. License: All Rights Reserved.
Of the Greek Earth identity and Grelea Olive Oil packaging 9
Source: jubaloodesign.com Identity Photos: Math Studio. License: All Rights Reserved.
Of the Greek Earth identity and Grelea Olive Oil packaging 10
Source: www.ofthegreekearth.com License: All Rights Reserved.

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