Unikit

Brand identity for Unikit, a (fictional) retail shop specialized in selling primary goods. There are different preformed and ready-to-buy kits that are divided in categories. It’s also possible to combine different products to create a customized kit. The visual identity, based on the concept of form and functionality, includes a responsive logo that adapts in size to the surface on which it is applied, occupying the entire width.

A student project by Paolo Angelini, Gianluca Ciancaglini, Alessandro Latela made in the MA Communication and Design for Publishing program at ISIA Urbino. Supervised by Borja Martinez (Lo Siento).