Shasha Mobile Film Festival

Nardine Shenouda and her team at Ntsal Cairo developed the design direction for the Shasha Mobile Film Festival, a festival in Cairo, Egypt that was launched to celebrate the short films shot only using mobile phones. It created a space for young talents to compete, promote, expose, and challenge themselves amongst other filmmakers and storytellers.

The identity pairs the Arabic typeface Dobb by Heheh Type (available via Future Fonts) with Space Grotesk by Florian Karsten. The visual identity was created by Nada Sultan, and the digital experience executed by Yasmine Nagui & Lama Ahmed. Nardine Shenouda of Ntsal Cairo explains:

Our strategy for this project was to channel the innate rawness of filmmaking on a mobile phone into a visual identity and an iconic Arabic logo. So we went for a fresh, raw and flexible take on things through custom Arabic lettering, a candy palette, and heavy use of texture which was perfectly complemented by the heavily stylized Arabic typeface Dobb by Heheh type foundry, whose heavy weight provided the necessary contrast with our freeform elements and bright palette.