Christie’s Magazine (2014 redesign)
The redesign of Christie’s Magazine was B.A.M.’s first commission back in 2014. B.A.M. is a joint venture between David McKendrick & Lee Belcher. After leaving their respective jobs at Esquire and Wallpaper* they worked for six weeks intensively on the new version of the magazine:
“We had to be on it 24/7, from leaving Esquire and Wallpaper* on a Friday and hitting the ground running on the Monday with the redesign. It was also our first job as B.A.M. so it had to be up to scratch.” [David Mckendrick talking with Rob Alderson]
They found inspiration by digging deeply into the auction house’s archive, which dates back to 1766:
“There were a few things we stole, I mean paid homage to,” David explained, such as a “confident use of multiple typefaces.” [It’s Nice That]
Indeed, the type palette is composed of several styles of ITC Cheltenham and the Commercial Type duo Lyon (designed by Kai Bernau) and Atlas Grotesk (designed by Carvalho Bernau & Christian Schwartz) as workhorse typefaces. The palette is completed by a display typeface conveying a retro feel, subject to change for every new issue. The first issue was using Acier, in all its superb glory!
Learn more about the project and the process behind it on It’s Nice That here and there or in this podcast. And make sure to check the dedicated section on the B.A.M. website.
