mymuesli

For the lovers of a healthy breakfast and FF Sari.

mymuesli is a Bavarian start-up that offers organic cereals which can be custom-mixed on their website. The available ingredients allow for “566 quadrillion possible muesli variations”. Furthermore, mymuesli offers a ridiculously diversified range of ready-made flavors, too: There is a special mix for bikers and one for hikers. Instead of one “Kids” mix, there is a “Princesses” edition for girls and a “Pirates” version for boys. I can confirm that all those varieties actually exist; I’ve seen more than a dozen of them at the supermarket.

All muesli tubes feature big FF Sari Black paired with confident Futura caps. FF Sari was designed by the late Hans Reichel. It is the improved version of his own Barmeno (originally published as Barmen for H. Berthold AG in 1983). FF Sari was released as FF New Barmen (1999), but had to be renamed soon after due to a legal dispute. If you are curious what Reichel has amended in the remake (apart from adding two additional weights and a wider language support), just compare the ‘e’ in FF Sari to the one in Barmeno.

The special editions for Christmas 2011 and 2012 featured Metroscript. In 2009, mymuesli relied on the even more festive Flemish Script. The “Love Crunch Muesli” was another excuse to deviate from the FF Sari & Futura norm: Valentine’s Day was celebrated with Ministry Script. Other gift specials like the “Thank You Muesli” or the “Congratulations Muesli” use Good Vibrations. Scroll down all the way.