Thank you cards
Colfax was selected for the NewSpring rebrand due to how friendly it felt. Before we had typefaces that were more cold and we thought the roundness of Colfax felt more approachable. The double story ‘a’ is one of the characters that we loved when we started setting type with it. Meta Serif felt like a good secondary/body copy weight to use for print pieces such as our books & website. The two married well together and brought a lot more warmth throughout our new brand system.
See more of this project on newspring.cc and read Armin Vit’s review on Brand New.
Parking lot signage
Metal Colfax type on the awning of the Anderson location.
Colfax is the main typeface used throughout the brand. Starting with the mark and throughout all print collateral.
Monument sign into the central offices
Colfax and Meta Serif used on www.newspring.cc.
