Gioco Contributed by Mike Heighway on Nov 27th, 2014. Artwork published in 2014. Source: www.obsidianstudio.co Photo: Mike Heighway. Obsidian. License: All Rights Reserved. The Slice Logo is the primary logo used for Gioco. Trio Grotesk has been stretched lengthwise slightly to allow for the ‘G’ to take on the morphology of a football, but still maintain consistency across the rest of the lettering. Gioco is an upscale sports bar in Albuquerque, New Mexico. It initially started out as an identity design project, but quickly turned into a more holistic branding job, including the integration of the brand into the architectural environment. Source: www.obsidianstudio.co Photo: Mike Heighway. Obsidian. License: All Rights Reserved. Artwork by Mike Heighway. The wordmark is the secondary identity, for use in formats where the Slice logo is not pragmatic. Source: www.obsidianstudio.co Photo: Mike Heighway. Obsidian. License: All Rights Reserved. Artwork by Mike Heighway. The metal ‘G’ is backlit with RGB LEDs which can be modified to get as close as possible to PMS #1797 which is the red used for the brand. Source: www.obsidianstudio.co Photo: Mike Heighway. Obsidian. License: All Rights Reserved. Artwork by Mike Heighway. The 9'x10' entry screen combines the referee stripes and the stand-alone ‘G’, which is the tertiary branding element. Source: www.obsidianstudio.co Photo: Mike Heighway. Obsidian. License: All Rights Reserved. Artwork by Mike Heighway. Heroic is the typeface used for all collateral. Source: www.obsidianstudio.co Photo: Mike Heighway. Obsidian. License: All Rights Reserved. Artwork by Mike Heighway. The menu is broken into 4 parts: Pregame, 1st Half, 2nd Half and Overtime. Typefaces Formats Branding/Identity (6676) Topics Graphic Design (2592) Food/Beverage (2558) Architecture (1167) Designers/Agencies Obsidian (1) Tagged withlogos (3880)restaurants (405)lighting (34)steel (7)menus (food/beverage) (324)pictorial letters (11)American football (21)sports bar (1)bars (131)upscale (1)modified typeface (1469)red (716)red and black (1001)stripes (219) Artwork location United States (8315) Albuquerque (8) In Sets word (zhang jiyue) (37) Post a comment Name Email – will not be published Website Your response Submit Comment More Trio Grotesk in use W magazine #12017Violaine & JérémyContributed by Love Lagerkvist Staff Pick Womaticsc. 2021Studio Luzia HeinContributed by Luzia Hein Escuela de Arquitectura UC Anuario 20142015void.isContributed by Trinidad Sanchez Sponsor More in Food/Beverage Chez Olivier2016Swear WordsContributed by Daniel McQueen (TDF) Tous les Jours packagingc. 2019unknownContributed by Estudio Calderón Karavaan cafe bar identity2020Larissa WiensContributed by Chloë Miller Backery Croissanterie Hans EgstorfunknownPhoto(s) by Elena Veguillas on Flickr. More in Branding/Identity Prof. Dr. Steinkraus identity and packaging2021Marius Fahrner DesignSteffen BertramContributed by Steffen Bertram ERCO Lighting logo1974Otl AicherContributed by Stephen Coles Dairy Roadc. 2017U-PContributed by Swiss Typefaces Staff Pick Brigette Finley Yoga2020Danielle AllingRitual MadeContributed by Felix Braden More Fonts In Use Alex Da Corte – Mr. Remember exhibition catalog2022Studio Claus DueContributed by Kanon Foundry Staff Pick Core77 Conference 20182018The Collected WorksContributed by Benoît Bodhuin Staff Pick Radical Passion. The World’s Longest Produced Electric Train and a Vibrant Train Culture2022TorypressthreedotstypeContributed by Threedotstype Staff Pick “Hold Your Breath” T-shirt2022Humana StudioContributed by Humana Studio Staff Pick