Two Journeys, One Canvas
This identity design symbolically represents the showcasing of YILEE and NAMKEON’s work in a single exhibition space. The poster, with a central axis dividing two different worlds, expresses how two designers display their respective universes within one exhibition venue. Taking the title Two Journeys, One Canvas as a motif, the very center of the poster is segmented to stage the individuality of the two designers’ work while also blending them together. The main identity placed in the center (typography) serves as a powerful link uniting the two styles. It conveys the explosive journey of creativity and fashion worldview that the two designers have continued from the UK, and how this harmonizes at the same moment in time.
The fonts used for the main title are Roc Grotesk and Regina, which encapsulate the fashion-inspired dynamism of the two designers. For the body text, Roc Grotesk is used for the English text, and Pretendard for the Korean, presenting the profiles of the two designers in a straightforward manner.
