ATX TV website and festival identity
ATX TV started out as a weekend festival but is now a community of fans and industry, interacting together via their ATX TV Membership Program, The TV Campfire Podcast, Social media channels, and events. This include the annual ATX TV Festival which takes place every year in June in Austin, Texas.
Their identity is made up primarily of different weights and widths of OH no Type Co.'s Obviously family being used in combination together. Obviously is used in the logo, the ATX TV Festival website, merch, festival graphics and on social media posts on all platforms. Most of the text on the website is using Jonny Pinhorn’s Karla.
We’d love to give proper credit, but we don’t know which agency is responsible for setting up the branding/identity. Over the course of the last few years, different designers (such as Isabel Canales) have employed the existing brand guidelines to promote the festival and community. ATX TV is currently a part of the PMC family.
