Viction
In the ever-evolving world of blockchain, knowledge gaps continue to exist. Viction stands apart as a company that “prioritizes the dissemination of information and education”. The platform sees blockchain as a means to positive impact by enabling and empowering human potential through heightened accessibility, education, and community building.
Viction entrusted Rice to name and give identity to the layer-1 blockchain and position the company as a platform propelling human stories, in a technology-centric market. A result of vision and victory—the name Viction emerges.
The identity centers on establishing Viction as a “Platform for Potential”, utilizing imagery of people flourishing on the foundation of a powerful platform. The Viction logo is this platform, on top of which storytelling, and a literary approach to type and layout, set off true stories and use-cases. Adopting EB Garamond pays homage to the humanistic values derived from traditional book culture, while the selective use of Neue Haas Grotesk adds a modern counterpoint, allowing for a broad spectrum of expression.
