Oxa

Oxa, formerly known as Oxbotica, specializes in developing self-driving software, essentially serving as the operating system for autonomous vehicles across various industries. The London-based design studio, Solv, was commissioned to create a premium brand identity for this innovative spinout from Oxford University. Their efforts were aimed at supporting Oxa’s ambition to revolutionize transportation and facilitate its expansion into North America.

The deliverables from Studio Solv included brand guidelines, a brand book, and vehicle designs for both the existing fleet and new partner vehicles. They also provided environmental graphics for the Oxford and Toronto offices, as well as for a test site at Culham. Collaborating with other agencies, Studio Solv played a key role in the creative direction of Oxa’s new website and the production of two brand films. The rebranding effort culminated in a launch event hosted at Google HQ.

For the brand’s typography, Solv selected Duplet Open and Duplet Rounded, two related font families from Indian Type Foundry (ITF).