amra
amra are a digital music royalty collection platform.
They’re transforming global royalty collections by removing intermediaries and collecting royalties directly from the source, ensuring faster payments and increased earnings for song writers and publishers.
The brand identity is symbolised by a beacon of light, guiding songwriters and publishers through the complex landscape of royalties.
ABC Monument Grotesk and its Semi-Mono variant serve as the foundational typefaces for the brand. These fonts embody a modern, open and digital aesthetic, perfectly suited for expressing a message that is trustworthy and professional.
The logotype is fully custom. Its smooth, rounded design strikes the perfect balance between modernity and timelessness, while steering clear of excessive playfulness or outdated nostalgia.
