Woohoo is a yarn collection launched by Berlin shop Knit Knit and yarn manufacturer Lana Grossa. The brand focuses on providing a colourful palette and, more original, a set of free knitting patrons that are free to use and published on their website. The tone is colourful, cheeky and definitely addressed to a younger audience who might be new to knitting.
Stroke and Marvel design studio created the branding and art direction of the collection, using codes — sketches, large choice of fonts, polaroids — that could be reminiscent of the zine world, or more simply referring to the handmade and craft aspect of the brand.
The Berlin-based duo chose NaN Success Sans for the logo, vertically mirroring the 2 of the 4 asymmetric /Os of the name for a rhythmic effect. The main titling font used is SoLow, a surprising pixel font in this realm, maybe reminiscent of Jacquard or embroidery patterns but definitely giving a refreshing tone to the brand. Object Sans is carrying the heavy load of setting most text content, bringing a subtle warmth to the text through is almost wide proportions.
