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Armed Forces of Ukraine (AFU) visual communication

Contributed by Svitlana Tolmach (Rentafont) on Sep 12th, 2023. Artwork published in .
Armed Forces of Ukraine (AFU) visual communication 1
Source: telegraf.design License: All Rights Reserved.

The central element of the entire visual style is the military trident – the trident (or tryzub, Ukrainian: тризуб) of the Ukrainian People’s Republic’s People’s Army. Therefore, the entire identity system is primarily based on historical heritage. As these symbols have already been used on shoulder patches, they are recognizable.

The graphic style is built upon the new symbols of the Armed Forces of Ukraine, or AFU (known in Ukraine as ZSU; Ukrainian: ЗСУ), which have a clear historical foundation. It incorporates the best practices of international military symbolism.

The primary typeface, UAF Sans, was developed by Dmytro Rastvortsev. The design embodies the finest Ukrainian typographic traditions, military style, and fulfills all communication needs of the Armed Forces of Ukraine. There are also variations available for nameplates and equipment.

For the design of honorary certificates, acknowledgments, credentials for awards, award letters, and for awards and battle (honorary) flags of military units of the AFU, the ceremonial typeface Volja is used. Volja was designed by Marchela Mozhyna based on the lettering of the well-known Ukrainian graphic artist of the times of the national liberation struggles, Nil Khasevich.

See more images in the case study at Behance.

Armed Forces of Ukraine (AFU) visual communication 2
Source: telegraf.design License: All Rights Reserved.
Armed Forces of Ukraine (AFU) visual communication 3
Source: www.behance.net License: All Rights Reserved.
Armed Forces of Ukraine (AFU) visual communication 4
Source: www.behance.net License: All Rights Reserved.
Armed Forces of Ukraine (AFU) visual communication 5
Source: www.facebook.com License: All Rights Reserved.
Armed Forces of Ukraine (AFU) visual communication 6
Source: telegraf.design License: All Rights Reserved.
Armed Forces of Ukraine (AFU) visual communication 7
Source: www.facebook.com License: All Rights Reserved.
Armed Forces of Ukraine (AFU) visual communication 8
Source: www.facebook.com License: All Rights Reserved.
Armed Forces of Ukraine (AFU) visual communication 9
Source: tck.pl.ua License: All Rights Reserved.
Armed Forces of Ukraine (AFU) visual communication 10
Source: telegraf.design License: All Rights Reserved.

Typefaces

  • UAF Sans
  • Volja

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