EnKō Beauty was created by successful makeup artist Caylin McDonie, who has risen to fame through social media, renowned for her avant-garde looks.
The name EnKō is a word originating in Japanese folklore, meaning water dragon, and was originally inspired by a beauty-look. Handmade from scratch, the custom logotype and typography in Rabbit Hole Display was created by Hugmun Studio (@hugmun.studio) founder Tomasz Pawluk a.k.a Boafff (@boafff). Hugmun Studio comments:
Each surreal letter flows, hinting at the folklore origins feels relevant to makeup, art, and freehand flowing lines as we see in Caylin’s artistry. Metallic, holographic, 3D, and chrome also play a large role in the brand identity. Shifting and flowing with light and color like the multi tones found in the eye shadows.
The packaging was created by Marceli Printery with debossing and black letterpress printing on Carte à Parfum paper by Fedrigoni. The complimentary Sometimes Times Italic by BoulevardLAB provides a lighter but equally intricate contrast to Rabbit Hole Display. These are offset by Optimo’s sans serif Plain.
