TANK is a high fashion agency with the spirit of a boutique, a new reality whose goal is to bring together the ambition, network and coolness of a top agency dedicated to high fashion brands, with the approach and attention to talent that distinguishes boutique agencies.
Starting from this concept, an elegant and modern visual identity was developed: the logo is composed of regular broken lines where each character is linked to the next. This continuity gives seriousness and stability to the overall image.
As a counterpoint, the visual identity is characterized by soft lines. These shapes take inspiration from military imagery and the camouflage aesthetic, which is key to the development of most brand assets.
The typography uses Akzidenz-Grotesk in regular and extended widths.
You can see the full project on Behance.