“T-Party” ad by T-Bells by Contur Casuals Photo(s) by SenseiAlan. Imported from Flickr on Dec 7, 2015. Artwork published in October 1970. Source: www.flickr.com Uploaded to Flickr by SenseiAlan and tagged with “optex”. License: CC BY. Ad for T-Bells denim and rayon slacks. Appeared in Playboy, October 1970. Typefaces Formats Advertising (1949) Branding/Identity (7511) Topics Product (1829) Fashion/Apparel (1426) Designers/Agencies unknown (3718) Tagged withsexual innuendo (34)Contur Casuals (1)T-Bells (1)pants (13)sexist (11)1970s (1444)magazine ads (317)black and white (1895)wordplay (84)logos (4409)all lowercase logos (441) Artwork location United States (9045) New York City (2605) 6 Comments on ““T-Party” ad by T-Bells by Contur Casuals” Florian Hardwig says: Dec 7th, 2015 12:46 pm The thin-thick style looks a lot like Optex, but it actually seems to be one of the many styles of Headliners’ Prismania — maybe 6 (or F) — with round alternates. Stephen Coles says: Dec 7th, 2015 1:12 pm Yes! Thanks for catching this. I added a little bit to the Prismania bio including a mention of the ethereal Prismaset. Jay Mellor says: Mar 1st, 2022 10:38 pm The Contur Slacks logo is set in Stromberg Graphic. Florian Hardwig says: Mar 2nd, 2022 8:48 am Good eye, added. Jay Mellor says: May 5th, 2022 1:00 pm Maybe Univers is used for the body copy, chances are it was written using an IBM Selectric – did I guess it right? Florian Hardwig says: May 5th, 2022 6:45 pm Hi Jay, Univers is correct. The IBM adaptation is characterized by (too) narrow proportions for e, g, s – I’m not seeing that here. Post a comment Name Email – will not be published Website Your response Submit Comment More Prismania & Prink in use Deodato 21973Bob CianoContributed by Matthijs Sluiter Blood Brothers – Crimes album art2004Johnny WhitneyJordan BlilieContributed by Garrison Martin Mick Jagger – “Memo From Turner” singe cover1970unknownContributed by Garrison Martin Sponsor More in Fashion/Apparel Grainline Studio 2022 poster2022Jonathan KrohnContributed by Jackson Showalter-Cavanaugh Port magazine, 2023–2023UncommonContributed by SM Foundry Macklemore Gemini album and tour2017Sam BledsoeContributed by Gareth Hague World Famous Original buttonsc. 2022Ben GoettingContributed by Mark Butchko Staff Pick More in Advertising “Trust the Big Red A” ad for Acrilan acrylic fiber1961Photo(s) by Bart Solenthaler on Flickr. Depero Futurista, Dinamo-Azari1927Fortunato DeperoContributed by Florian Hardwig Blog Birrificio Ventitre beers2021BasileADVResistenzaContributed by Resistenza Type Ciderbil2023Ceren Burcu TurkanContributed by TypeType More Fonts In Use The Angel Levine movie poster1970unknownContributed by Florian Hardwig Staff Pick Friends’ Central School brand identityc. 2021Lucy PriceJ2 Design PartnershipCara CoxContributed by Lucy Price Staff Pick Points Communs theater identity2018Baldinger•Vu-HuuContributed by BVH Type Staff Pick Télérama, September 2012 Issue2012Benoît SantiardContributed by Emilie Rigaud Staff Pick
6 Comments on ““T-Party” ad by T-Bells by Contur Casuals”
The thin-thick style looks a lot like Optex, but it actually seems to be one of the many styles of Headliners’ Prismania — maybe 6 (or F) — with round alternates.
Yes! Thanks for catching this. I added a little bit to the Prismania bio including a mention of the ethereal Prismaset.
The Contur Slacks logo is set in Stromberg Graphic.
Good eye, added.
Maybe Univers is used for the body copy, chances are it was written using an IBM Selectric – did I guess it right?
Hi Jay, Univers is correct. The IBM adaptation is characterized by (too) narrow proportions for e, g, s – I’m not seeing that here.