“T-Party” ad by T-Bells by Contur Casuals Photo(s) by SenseiAlan. Imported from Flickr on Dec 7, 2015. Artwork published in October 1970. Source: www.flickr.com Uploaded to Flickr by SenseiAlan and tagged with “optex”. License: CC BY. Ad for T-Bells denim and rayon slacks. Appeared in Playboy, October 1970. Typefaces More about Prismania & PrinkMore about Stromberg GraphicMore about UniversMore about OptimaGet Optima Formats Advertising (2022) Branding/Identity (7978) Topics Product (1958) Fashion/Apparel (1492) Designers/Agencies unknown (3904) Tagged withsexual innuendo (34)Contur Casuals (1)T-Bells (1)pants (13)sexist (11)1970s (1482)magazine ads (327)black and white (1947)wordplay (84)logos (4689)all lowercase logos (493) Artwork location United States (9481) New York City (2761) 6 Comments on ““T-Party” ad by T-Bells by Contur Casuals” Florian Hardwig says: Dec 7th, 2015 12:46 pm The thin-thick style looks a lot like Optex, but it actually seems to be one of the many styles of Headliners’ Prismania — maybe 6 (or F) — with round alternates. Stephen Coles says: Dec 7th, 2015 1:12 pm Yes! Thanks for catching this. I added a little bit to the Prismania bio including a mention of the ethereal Prismaset. Jay Mellor says: Mar 1st, 2022 10:38 pm The Contur Slacks logo is set in Stromberg Graphic. Florian Hardwig says: Mar 2nd, 2022 8:48 am Good eye, added. Jay Mellor says: May 5th, 2022 1:00 pm Maybe Univers is used for the body copy, chances are it was written using an IBM Selectric – did I guess it right? Florian Hardwig says: May 5th, 2022 6:45 pm Hi Jay, Univers is correct. The IBM adaptation is characterized by (too) narrow proportions for e, g, s – I’m not seeing that here. Post a comment Name Email – will not be published Website Your response Submit Comment More Prismania & Prink in use Blood Brothers – Crimes album art2004Johnny WhitneyJordan BlilieContributed by Garrison Martin Teatar &TD logo and posters (1970–1973)c. 1970Mihajlo ArsovskiContributed by Florian Hardwig Staff Pick Deodato 21973Bob CianoContributed by Matthijs Sluiter Sponsor More in Fashion/Apparel British Vogue (1999–2002)1999Robin DerrickContributed by Michael Bojkowski Ball and BuckContributed by Richard Lipton 1718 Paris website2021Léna AraguasAlaric GarnierContributed by Production Type Chilean indigenous language revitalization program2019Estudio VicencioContributed by PampaType Team More in Advertising Vista Hermosac. 2018unknownContributed by Alex Fine REA Group brand identity and websites2021REA GroupContributed by Ivo Gabrowitsch Plaza Côte des Neiges logo and newspaper ads1968unknownContributed by Jayce Wheeled “Shades of a decorating revolution” Westclox ad1969unknownPhoto(s) by Bart Solenthaler on Flickr. More Fonts In Use The Paris Review Spring Revel 20192018Topos GraphicsContributed by XYZ Type Staff Pick Zehn neue Ideen im CMYK Farbraum2014Our Polite SocietyMatthias KreutzerContributed by Indra Kupferschmid Staff Pick Oliver Jeffers: Neither Here Nor There2012Conor & DavidContributed by Stephen Coles Staff Pick U&lc, Vol. 1 #2, 19741974Herb LubalinContributed by Stéphane Darricau Staff Pick
6 Comments on ““T-Party” ad by T-Bells by Contur Casuals”
The thin-thick style looks a lot like Optex, but it actually seems to be one of the many styles of Headliners’ Prismania — maybe 6 (or F) — with round alternates.
Yes! Thanks for catching this. I added a little bit to the Prismania bio including a mention of the ethereal Prismaset.
The Contur Slacks logo is set in Stromberg Graphic.
Good eye, added.
Maybe Univers is used for the body copy, chances are it was written using an IBM Selectric – did I guess it right?
Hi Jay, Univers is correct. The IBM adaptation is characterized by (too) narrow proportions for e, g, s – I’m not seeing that here.