“T-Party” ad by T-Bells by Contur Casuals Photo(s) by SenseiAlan. Imported from Flickr on Dec 7, 2015. Artwork published in October 1970. Source: www.flickr.com Uploaded to Flickr by SenseiAlan and tagged with “optex”. License: CC BY. Ad for T-Bells denim and rayon slacks. Appeared in Playboy, October 1970. Typefaces More about Prismania & PrinkMore about Stromberg GraphicMore about UniversGet UniversMore about OptimaGet Optima Formats Advertising (2117) Branding/Identity (8451) Topics Product (2104) Fashion/Apparel (1547) Designers/Agencies unknown (4185) Tagged withsexual innuendo (34)Contur Casuals (1)T-Bells (1)pants (13)sexist (11)1970s (1567)magazine ads (344)black and white (2016)wordplay (88)logos (4997)all lowercase logos (554) Artwork location United States (9922) New York City (2914) 6 Comments on ““T-Party” ad by T-Bells by Contur Casuals” Florian Hardwig says: Dec 7th, 2015 12:46 pm The thin-thick style looks a lot like Optex, but it actually seems to be one of the many styles of Headliners’ Prismania — maybe 6 (or F) — with round alternates. Stephen Coles says: Dec 7th, 2015 1:12 pm Yes! Thanks for catching this. I added a little bit to the Prismania bio including a mention of the ethereal Prismaset. Jay Mellor says: Mar 1st, 2022 10:38 pm The Contur Slacks logo is set in Stromberg Graphic. Florian Hardwig says: Mar 2nd, 2022 8:48 am Good eye, added. Jay Mellor says: May 5th, 2022 1:00 pm Maybe Univers is used for the body copy, chances are it was written using an IBM Selectric – did I guess it right? Florian Hardwig says: May 5th, 2022 6:45 pm Hi Jay, Univers is correct. The IBM adaptation is characterized by (too) narrow proportions for e, g, s – I’m not seeing that here. Post a comment Name Email – will not be published Website Your response Submit Comment More Prismania & Prink in use Teatar &TD logo and posters (1970–1973)c. 1970Mihajlo ArsovskiContributed by Florian Hardwig Staff Pick ABC 1981 Fall Preview: Now Is The Time1981Robert Abel & AssociatesContributed by Stephen Coles Monument by Lloyd Biggle, Jr. (Bantam)1978unknownPhoto(s) by exaquint on Flickr. Sponsor More in Fashion/Apparel Citadium department stores2020LargeContributed by Production Type Retronova website2024Niccolò MirandaNicola RomeiContributed by Teguh Arief Batman costume for Cape ’n’ Cowl, Warner Bros. Italy2015KmzeroContributed by Studio Kmzero J.Crew website (2017)c. 2017unknownContributed by Stephen Coles More in Branding/Identity March For Our Lives2018unknownContributed by Matthijs Sluiter Collect 20172017SpinContributed by Richard Baird Staff Pick Tcho2007EdenspiekermannCarrois Type DesignSusanna DulkinysContributed by Stephen Coles Staff Pick Police & Thieves2022Practical PeopleContributed by Emtype Foundry More Fonts In Use Pitchfork Music Festival Paris 20152015Contributed by Gareth Hague Staff Pick 2015 Brand New Conference2015UnderConsiderationContributed by Florian Hardwig Staff Pick Picabia exhibition at Van Abbemuseum1967Jan van ToornContributed by Florian Hardwig Staff Pick Judy2020Contributed by Sharp Type Staff Pick
6 Comments on ““T-Party” ad by T-Bells by Contur Casuals”
The thin-thick style looks a lot like Optex, but it actually seems to be one of the many styles of Headliners’ Prismania — maybe 6 (or F) — with round alternates.
Yes! Thanks for catching this. I added a little bit to the Prismania bio including a mention of the ethereal Prismaset.
The Contur Slacks logo is set in Stromberg Graphic.
Good eye, added.
Maybe Univers is used for the body copy, chances are it was written using an IBM Selectric – did I guess it right?
Hi Jay, Univers is correct. The IBM adaptation is characterized by (too) narrow proportions for e, g, s – I’m not seeing that here.