J:GO identity
Contributed by Playtype Foundry on May 26th, 2022. Artwork published in
circa 2019
.
e-Types. License: All Rights Reserved.
Up-and-coming Chinese sportswear company J:GO has set out to take on the world of sports fashion. Ambitious in mind and active in life, J:GO was in need of a brand identity that could match their bold, energetic and positive personality.
In combination with a simple yet vibrant four-swatch colour palette, the design asserts alignment of the brand experience wherever the identity is present; whether in print, online, in stores, or on products. Featuring Italian Plate No2 by Playtype, the brand typeface is one style out of a larger family of ten different weights.
e-Types. License: All Rights Reserved.
e-Types. License: All Rights Reserved.
e-Types. License: All Rights Reserved.
