Chunky Move visual identity
Contributed by Dinamo Typefaces on Nov 3rd, 2021. Artwork published in
circa 2019
.
For the redesign of the visual identity of dance studio Chunky Move, Dinamo provided design studio M35 with a special “Ad Lib” version of ABC Monument Grotesk Ultra:
The CHUNKY MOVE identity is a digital and motion first brand system in which all elements are in a constant state of motion. Elements collide and intersect to create unexpected and engaging visual outcomes. As a result, the movement itself dictates the legibility of content; creating moments of chaos and moments of clarity and precision. The design system is set up in such a way that even print collateral also gives the impression of frozen moments of motion.
ABC Monument Grotesk Mono is used for information.
