The National Sparks Department

From Varyer:

The National Sparks Department (often confused with the National Parks Department) is a real (often confused with fictional) organization devoted to life’s opportunities for recreation, especially through the valley of our planet’s precious resources and incredible ecosystems. The NSD is dedicated to fostering awareness and direct action in the spirit of this mission, through initiatives like the Monday Conservationist program, in pursuit of achieving the Monday Merries™ for those who plant their roots in the back forty.

The design and content was created by the Chicago-based creative studio and brand advisor Varyer. Their visual identity and website use NN Nouvelle Grotesk throughout.