Confluential 3.0: Prêt-À-Porter

From the exhibition press release:

The Malaysian property developer KSK Land has launched the latest instalment of its ongoing exhibition series during an exclusive preview on Friday, 19 October 2018. Curated exclusively for 8 Conlay, KSK Land’s maiden project, ‘Confluential 3.0: Prêt-À-Porter’ celebrates the confluence of lifestyle, fashion and luxury in Kuala Lumpur by showcasing select works by the country’s most prominent names in fashion – Han Chong (of London-based label Self-Portrait), Khoon Hooi, Joe Chia, Jonathan Liang, Ezzati Amira, Kittie Yiyi, Cassey Gan and Moto Guo.

Joanne Chew’s Fictionist Studio designed the poster series announcing the exhibition. Each poster shows one model dressed in items by one of the fashion designers. A frame encloses the photo and a justified text block containing information about the exhibition, set in History No. 14 – one of 21 styles in Typotheque’s eclectic collection of layerable fonts, most of which refer to an influential design era from the history of typography. No. 14 refers to “inline” letters like Prisma (Rudolf Koch, 1930). Each poster has the same information, but name of the designer whose work is shown is printed in a lighter shade of gray.

On the opening night, the creations were worn by human models standing still on their pedestals. On the following exhibition days they were fortunately replaced by dolls.

Additional information is set in Joshua Darden’s Freight Sans Semibold.

Joanne Chew is one of the speakers about Typography & Type Design in Malaysia at Typographics 2021. Fonts In Use is proud to be a media partner of the conference. See more work by speakers of the 2021 edition.