1111 Meta value experiment project

A question regardless of gender, nationality, age, occupation, or wealth. A question about the world’s order, equality and fairness, and about the worth of existence and its meaning. A society which hatred and deceptions is winning over love and faith. An image of today’s mankind which many call for ‘advanced technology’ but not for ‘advanced human’.
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Through 1111, Studio Concrete is conducting an experimental art project about meta value, fair and equal order, and future images of mankind. Studio Concrete was established with the aim of discovering new artists, expanding networks among creators, creating a virtuous circle of artistic activities, and popularizing art. In the 5th anniversary of our foundation, we are proposing a new type of art trade method, which led to the planning of an innovative and sustainable collective performance art, 1111.

Chulhwa Kwon’s works, which will be released through the project 11111, and works of art owned by Studio Concrete, cannot be purchased with money. Visitors of the website, who want to get artworks will present their values for the work on the online site regardless of its shape or manner, and then exchange them through bids.

They used neon green and black social sans serif fonts for the concept of experiments through online live broadcasting. They used Bold-sized Social Gothic and Medium-sized Helvetica. They intended a strong contrast, conflicting positioning. High-contrast photos and typefaces are in harmony. The typeface used for hangul is yet unidentified.