Le rucher de Laouilhaou honey labels

Le rucher de Laouilhaou (“Laouilhaou’s apiary”) is a producer of honey based in Monségur, in southern France. Beekeeper Pierre Lamothe oversees the entire process, from building the hives to harvesting and potting the honey.

Coralie Milière of Studio Silex designed a simple yet effective and beautiful labeling system. The product-inspired colors indicate the type of honey: a creamy beige for the polyfloral flavor, an estival violet for flower honey, and a sunny yellow for acacia honey. The typeface chosen for the purely typographic label designs is Media Sans by Production Type.