Jayce and the Wheeled Warriors (1985) logo
Jayce and the Wheeled Warriors (French: Jayce et les Conquérants de la Lumière) is a French/Canadian animated TV show that ran from 1985 to 1986.
The “Wheeled Warriors” part of the logo is based on Serpentine Bold Italic, with an added chrome/gradient effect and some deviations. Most notaby, the left arm of A was made thicker, and Serpentine’s spur serifs were enlarged. “Jayce and the” appears to be freely lettered, and not necessarily based on an existing font.
VHS cassette release of one of the episodes, released by RCA/Columbia.
French Panini stickers collector book, 1985. This version of the logo is further removed from Serpentine. Most letterforms bear little resemblance with the VGC typeface.
Mattel’s Battle Base playset from the Wheeled Warriors toyline, 1985. The logo on this box makes direct use of Serpentine, see the A with arms of different weight.
3 Comments on “Jayce and the Wheeled Warriors (1985) logo”
My name is Leland Allen. I was the Senior Art Director and Package Designer for the Wheeled Warriors line at Mattel Toys. There were several other Wheeled Warriors designs I came up with that were quite different. We went with the “Serpentine” version merely because we ran out of time and marketing couldn’t make a decision on which logo to go with. I still have many of the original artwork and preliminary sketches for this line. Much of the art was done by my good friend Dave Deal. Some of the illustration where done by me. Lee Allen
Leland, thank you so much for stopping by and leaving a comment! I have added your name and Dave’s to the design credits.
Amazing to hear from people who worked on this great series. Any chance you will ever share some of the other not published work @Lee Alland ? Best greetings from Norway