“Cadet is for keeps!” ad (1966) Photo(s) by Bart Solenthaler. Imported from Flickr on May 22, 2020. Artwork published in 1966. Source: www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “folio”. License: All Rights Reserved. Can you afford to keep on replacing cheaper machines? Folio schmalfett, or Bold Condensed (1956), used in an ad for Cub Cadet tractors by the International Harvester Company. The caption is in a version of News Gothic (or Monotone Gothic). Typefaces More about Folio CondensedGet Folio CondensedMore about News GothicGet News Gothic Formats Advertising (2155) Topics Product (2144) Automotive (321) Tagged withmagazine ads (351)1960s (800)International Harvester Company (1)tractors (6)gardening (38)fractions (30) Artwork location United States (10105) In SetsAds of the “Mad Men” Era (Stephen Coles) (75)Colossal Combinations (Jay W. Mellor (JWM)) (2128)Bart Solenthaler Collection (Fonts In Use Staff) (530) Post a comment Name Email – will not be published Website Your response Submit Comment More Folio Condensed in use Frank Zappa in Hitweek magazine (1967–69)1967Willem de RidderContributed by Matthijs Sluiter Staff Pick Starship Troopers by Robert Heinlein (Four Square)1967unknownKarel TholeContributed by Bryson Stohr Vicente Fernández – El Ídolo de Mexico album art1974unknownContributed by Javi Gonzalez Sponsor More in Product Remity2016Hint CreativeContributed by Analisa Sanchez Lamantera2022Michele GalluzzoElena MeneghiniContributed by Michele Galluzzo Haystack visual identity and website2023Zach WilkeNeil WengerdNonfictionContributed by Amanda Caskey Staff Pick yfood2025MutaborContributed by Mutabor More in Advertising Brewgooder — One on Us campaign2020Manifest GroupContributed by Gareth Hague Forno Mariani2019Cobra StudioContributed by Cobra Studio Staff Pick A Millionth Anniversary mailing card for Meridian Books1958Elaine Lustig CohenContributed by Stephen Coles Staff Pick Sudler Hennessey & Lubalin ad1958Herb LubalinJohn PistilliSudler & HennesseyContributed by Stephen Coles Staff Pick More Fonts In Use The Blufftop at Rocheport visual identity2022Hoot Design CompanyContributed by Ivo Gabrowitsch Staff Pick The Psychopath Test, Riverhead Books Edition2011Matt DorfmanContributed by Stephen Coles Staff Pick Sly & The Family Stone – A Whole New Thing album art1967unknownTeresa AlfieriContributed by Reybach C Staff Pick Display2026Marcel BackscheiderContributed by Moritz Appich Staff Pick