Soundation rebranding
Soundation Studio is an online free and high-quality music production tool developed by PowerFX, a Swedish company specialised in providing samples and loops. Soundation allows users to record, mix and share their music directly in their web browser.
Kurppa Hosk designed an experience that communicates the brand’s new ambitions: to facilitate musical creativity around the world. The design overhaul showcases a visual language that is consistent across all channels and touchpoints. Two interconnected rectangles in 45° angles signal precision and can be used separately throughout the identity. — Kurppa Hosk
The main typeface for the identity is Suisse Int’l. Suisse Int’l Mono, also from the Suisse family, is used on the studio software interface and sporadically on some other branding elements. Both collections are available from Swiss Typefaces.
