Archivo Rastro
Archivo Rastro is an exhibition project based around a photographic archive that was generated by digitalizing and cataloguing more than 3,000 negatives and slides found in Madrid’s flea market “El Rastro”.
The Archivo Rastro team requested that the identity should be used both for the archive and for the graphic image of the exhibition, in addition the images of the archive should be present, but without confusing the receiver about the exhibition purpose.
The identity is based on the concepts of latency and ordered disorder, to communicate ideas such as collection, diversity or explore and discover. Plain and Atlas Typewriter were used looking for a contemporary sensation disconnected from nostalgia.
See more images on Fase Studio’s website.
