Morris+Company
From BOB Design:
Morris+Company is an evolution of the acclaimed Duggan Morris Architects. The renewed practice dovetails the individual strengths of founder Joe Morris with the talents of a wider company of designers, all committed to the adventure of making architecture collectively. Our brief was to distill and communicate the creative spirit of this reassembled office. […]
The ‘change of state’ is represented by a ‘+’, which sits central to the new name at the meeting point between the individual (Morris) and the collective (Company). The ‘+’ also triggers a framework for the visual identity, marking the meeting point of fields with differing colour, texture, material or imagery. Where changes in material or texture aren’t possible, patterns are used to represent materiality.
The logotype is tailored to sit aside these visual thresholds, and is formed from the Everett typeface. The elements of each letter in the face ‘rest delicately’ together, a characteristic of the practice’s highly crafted architecture. [Words by Emma Keyte at Free:]
A customised version of the Everett typeface has been designed in order to sublime the visual identity’s core concept. This concept has been consistently developed in various applications throughout the new identity of the architectural practice Morris+Company.
