Melissa Flygrl

From Felipe Rocha’s website:

Visual identity for Flygrl, Melissa’s latest collection. Melissa is an iconic global footwear brand with origins tracing back to São Paolo, Brazil. Melissa has an international presence in more than 80 countries and more than 200 stores just in Brazil. We created a design system that is being translated into all kinds of applications, from Interior Design and website to bags and lollipops. Flygrl instantly became a hit in Brazil and it was the first time that I got my work drawn by someone at the beach.

Design: Felipe Rocha and Leo Porto
Creative Direction: Erika Palomino
Melissa Team: Cassio Prates, Deisi Meneguzzi
Campaign photography: Gil Inoue
Stylist: Renata Correa
Beauty: Amanda Schon
Photoshoot art direction: B+K
Case study: Mari Juliano and Leonardo Sang
Case study retouching: Khoi Pham