Modus Vivendi wine label
Contributed by Guillotina Estudio on Jul 1st, 2017. Artwork published in
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LL Brown Regular and Tiempos Medium in use for Modus Vivendi wine label.
Pazo de Toubes is a little wine cellar located in a traditional palace built in 1742 in Ourense, Galicia (Spain). They make author wines from the finest vineyard sites and terroir, using autochthonous Galician grape varieties.
Their first reference is Modus Vivendi, a luminous and fruity Ribeiro that harmonises with all kinds of fish and seafood. It has already been awarded with a Silver Medal in the Bacchus 2017 and the Finger Lakes International Wine Competition 2017.
The design combines a vintage engraving illustration with an unusual composition, a bold use of typography and the gold foil printing details.
The use of an unusual vintage woodcut seems to me to place this design squarely in the Hip Traditional camp.