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Glenfield Mall identity

Contributed by Jakob Runge on Apr 25th, 2017. Artwork published in
circa 2016
.
Glenfield Mall identity 1
Source: www.unsworthshepherd.com UnsworthShepherd. License: All Rights Reserved.

Creative agency UnsworthShepherd from New Zealand helped transition a chain shopping centre into a stand-alone brand for new private owners. Previously Glenfield had been a market gardens and then home to one of the original shopping centres developed in New Zealand.

UnsworthShepherd literally put the “all” in Glenfield Mall, providing a vibrant identity, design system and locally focussed storytelling. This helped establish a contemporary and fresh direction that connected to its community, its location and its history as a gathering place. The use of Cera Stencil Pro helped provide identifiable modernity in a robust design system. Instead of using corresponding Cera Pro UnsworthShepherd choose Brandon Grotesque as secondary typfecae for text on the web, parts of the signage and posters.

Glenfield Mall identity 2
Source: www.unsworthshepherd.com UnsworthShepherd. License: All Rights Reserved.
For a stronger identity original Cera Stencil Pro was modified for the logo: UnsworthShepherd created a new G and fi-ligature.
Source: www.unsworthshepherd.com UnsworthShepherd. License: All Rights Reserved.

For a stronger identity original Cera Stencil Pro was modified for the logo: UnsworthShepherd created a new G and fi-ligature.

Glenfield Mall identity 4
Source: www.unsworthshepherd.com UnsworthShepherd. License: All Rights Reserved.
Glenfield Mall identity 5
Source: www.unsworthshepherd.com UnsworthShepherd. License: All Rights Reserved.
Glenfield Mall identity 6
Source: www.unsworthshepherd.com UnsworthShepherd. License: All Rights Reserved.
Glenfield Mall identity 7
Source: www.unsworthshepherd.com UnsworthShepherd. License: All Rights Reserved.
Glenfield Mall identity 8
Source: www.unsworthshepherd.com UnsworthShepherd. License: All Rights Reserved.
Glenfield Mall identity 9
Source: www.unsworthshepherd.com UnsworthShepherd. License: All Rights Reserved.
Glenfield Mall identity 10
Source: www.unsworthshepherd.com UnsworthShepherd. License: All Rights Reserved.
Glenfield Mall identity 11
Source: www.unsworthshepherd.com UnsworthShepherd. License: All Rights Reserved.
Glenfield Mall identity 12
Source: www.unsworthshepherd.com UnsworthShepherd. License: All Rights Reserved.

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  • Cera Stencil
  • Brandon Grotesque

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