La La Land movie posters
LA:
Welcome to a place where anything is possible. In Damien Chazelle’s highly anticipated musical follow-up to Whiplash, two star-crossed souls played by the irresistible Emma Stone and Ryan Gosling chase their dreams in Los Angeles. To craft our modern-vintage print campaign, our designers took inspiration from 50’s musical posters and Blue Note album covers.
The primary posters and related promo material for La La Land use Ryoichi Tsunekawa’s Art Deco typeface Yasashii for the title, combined with Neutraface caps.
“Aşıklar Şehri” — Turkish language version
Alternative poster, pairing tightly spaced Helvetica Condensed for the actors’ names with caps from an unidentified narrow Gothic for the title. This design references the Blue Note aesthetic including duotone photographs and stacked-and-justified sans serif caps.
Another alternative poster featuring Ray Larabie’s Superclarendon. See more posters for La La Land on the LA website and on IMP Awards.
6 Comments on “La La Land movie posters”
Thanks so much for the identification — I’m having a hard time deciding if I like Yasashii!
New York Times coverage: www.nytimes.com/2017/02/24/…
I’ve been searching for the Art Deco Yashashi they used for the titles and poster for some time. I absolutely love this dissection of the typefaces used for the campaigns.
For some reason, the “R” is different on the Turkish poster as well as for the titles as well. The line for the “R” looks more condensed in the end titles than it does on the Turkish poster. I wonder why? How did they do that? Hmmm…
While Yasashii doesn’t have a lowercase, it comes with alternate forms for many capital letters. These can be accessed via OpenType features (Stylistic Alternates, Stylistic Sets). The sample below shows Yasashii Bold with default forms (top) and alternates (bottom).