“You are not disturbing at all. It’s nice when something happens around here.” The inspiration for the campaign of the Rundlauf Bochum 2013 art and culture festival originates from an elderly lady living in the Bochum suburb. The successful connection between art and the population was incorporated by JAC design studio into the design which uses lively pink and black combination together with Futura by Paul Renner and Skolar by David Březina.