Dos veces bueno

The Cervantes Institute is organizing the “Dos veces bueno Festival” in Brazil, bringing no less than thirty-nine literary authors from Spain and Latin America to raise the micro-story genre in the Spanish language to its maximum potential.

To present this event, we have designed a campaign that highlights the importance of short stories, as a format that allows us to enjoy a multitude of different stories in a few words.

We have related the micro-story to everyday life, comparing the time we spend doing ordinary things with the time we need to read short stories. The campaign is articulated through the strength of the texts, a simple graphic image, with powerful typography and brief animations, which help evoke the action of the stories we tell.

Dos veces bueno.
Puro talento en pocas palabras.

The project was managed by Verónica Paz, under Creative Direction by Paula Chalkho. Nacho Urrueal was responsible for copywriting, and the motion graphics are by Holke79