RAW furniture

RAW is a brand from Poland that creates and sells minimalist wood furniture. The logo
was redesigned, taking inspiration from light and open round furniture details. The roundness was a guideline for selecting the logo’s base font: Mori, which we subtly trimmed with ink traps. The most visible one is in the crossbar of the letter A.

The logo becomes light and rhythmical, thanks to the usage of the uppercase letters, and a large letter spacing between them. It is accompanied by the tagline – which helps the customer to understand what the brand stands for, and information about the product’s origin. The tag lines – in English and Polish – are set in Neue Haas Grotesk Display. This decision was based on the readability of Polish diacritics marks.

The new identity is using snapshots from the forest, presenting wood structures or carpentry processes, which helps in telling brand stories about the manufacturing and custom-made products. The color palette is also taking inspiration from nature, by using warm beige colors and dark brown for text. Typographic and image compositions with one big dominant are functional and legible.

The shop design focuses on showcasing furniture and is simple in navigation. The new website is rich in information about brand insights including a unique attitude to manufacture and sustainability.